The overall performance rating is based on the 21 criteria defined by EcoVadis over four categories: environment, labor and human rights, ethic and sustainable procurement practices. GEKA implemented new processes and guidelines to continue reducing its environment footprint (reducing CO2 emissions, reduction of energy consumption, usage of recycled raw materials in our product lines). Consistent transparency across our operations and traceability in all stages of our supply chain supported the overall scoring.

As part of this sustainability journey, GEKA committed to SBTI (science-based target initiatives) in July 2020. “By committing to this global initiative, we increase our focus on lowcarbon growth for the future”, explains GEKA CEO Florent Lafond and continues: “By setting ambitious goals, we can adapt to the changing regulatory and business environment. We thereby ensure our company’s sustainability and signal to our customers that we can be a strong partner for them in the long term.”

Earlier this year, GEKA presented Reborn, a specific product line made of recycled plastics and bio-based materials, representing 93% of the total packaging. Bottles are made of 100% PCR-PET and caps are made of 100% PCR-PP. Flocked lip applicators are made from minimum 25% recycled flock and brushes from exclusive EOSgreen and EOSgreendelta fibres (bio-based fibers consisting of 100% renewable raw materials derived from the castor oil plant). The wipers are made of LLDPE with a bio-based content of 84%, derived from sugar cane and thread parts are made of 100% bio-based materials also delivered from the renewable castor oil plant. Paired with clean, cruelty free, super-food formulas and no unnecessary ingredients for brow, lash and lip. The mascara was awarded by the MakeUpIn expert’s committee in the IT PRODUCTS packaging category.

Sustainability is a core element of our corporate policy. Learn more about GEKA’s sustainability leadership and goals at https://www.geka-world.com/en/sustainability.